Andorra, Denmark, Finland, Norway, Spain and Sweden can enjoy the brand new streaming service HBO Max since Tuesday, October 26. The video on demand platform immediately launches a hugely competitive promotional price for new subscribers: a lifetime offer for only €4.49 per month.
Pricing of HBO Max essential for competition
Of course WarnerMedia, the company behind HBO Max, is aware that there will be a fierce battle in the streaming landscape. Competition between Netflix, Disney+, Amazon Prime Video and other video on demand platforms is already strong, so with new players like HBO Max, Skyshowtime and Viaplay, the combination of pricing and the catalogue of of movies and series will become essential to attract and retain new subscribers.
Lifetime offer: HBO Max for a price of only €4.49 p/m
At the first launch in 6 European countries yesterday (Andorra, Denmark, Finland, Norway, Spain and Sweden) it became clear how WarnerMedia will meet this challenge. Instead of the monthly price of €8.99, new subscribers will only have to pay €4.49 per month to stream the full range of movies and series HBO Max. The promotion will last until November 30, 2021. The best part about this offer is that it will last for life, unless the subscriber cancels and then takes out a new subscription. Then it will revert to the normal price of €8.99 p/m for a monthly subscription and €5.99 p/m for an annual subscription (€71.88 per year).
Curbing switching subscriptions
In this way, HBO Max also seems to be directly counteracting the changes in subscriptions. More and more streamers seem to take a membership with a streaming service for a few months, after which they switch to other video on demand platforms to watch other titles there. In this way, the customer has an incentive to remain a subscriber to HBO Max, since otherwise the competitive price offer expires.
Planning: HBO Max will launch in these European countries
After the release of the streaming service in the first six European countries, HBO Max plans to expand to Central & Eastern Europe and Portugal in 2022. Additional countries on the planning for next year include the Netherlands, Turkey, Greece, Iceland, Estonia, Latvia and Lithuania.